Wednesday, May 24, 2006

Marketing Journal #7
The Nowhere Wolf Review by Bloggeries

This is the review that Bloggeries gave the Nowhere Wolf:

Blog Review-The Nowhere Wolf’s Vowel Movements



“The Nowhere Wolf’s Vowel Movements” is a clever little blog combining original cartoons and the English language. Each day, the Nowhere Wolf has a new misadventure through his butchery of the English language.


The first thing that caught my eye about this blog was the header. The white header features a picture of the Nowhere Wolf and a cow, along with a brief introduction about the concept of the blog. The template pairs a light gray background with black text and red hyper links, which results in a simple but attractive combination.


The best feature of this blog is that it is updated every day. Too many blog owners think that they can get by with only updating two to three times a week, but if you really want to develop a loyal following, daily updates are a must. The daily posts are a single panel cartoon featuring the Nowhere Wolf in some sort of strange situation due to a single vowel being wrong in the caption. My personal favorite was, “It wasn’t so much an argument as an unbalanced runt, thought the Nowhere Wolf.” This caption is paired with a drawing of the Nowhere Wolf looking quite puzzled while staring at a pig leaning sideways. Obviously, this specific cartoon is a play on the word “rant,” with “A” being replaced by another vowel for a humorous outcome.


According to the description, the cartoons are first sketched everyday on pencil and paper, and then given life with Macromedia Freehand. The black and white cartoons are very nice and well designed. This blog is the brainchild of Paul Bowers, a freelance illustrator and designer. I’m impressed with not only his artistic skills, but also his sense of humor and creativity. I would guess that it’s no easy task to come up with a humorous caption each day that can also be sketched.


Overall, “The Nowhere Wolf’s Vowel Movements” is a clever and humorous blog that is designed perfectly for a daily visit and quick laugh to lighten the mood at the office.

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